Pearce Signs Brand Marketing for Bank of America's MBNA Re-Branding Program

Bank of America’s 2008 acquisition of MBNA credit card services required a complete re-branding program to update internal and external property signage reflecting the new Bank of America credit card services brand.

Pearce Signs embarked on the multiple branding elements including the survey of 17 facilities in the UK, Ireland and Spain and reporting the detailed characteristics of each site and specifics for the brand conversion.

Sign Manufacturing & Installation of the Bank of America Brand Identity

Upon release of the approved brand, Pearce Signs coordinated with local jurisdictions ensuring that activities for implementation met local legislation.  This posed challenges for the various regions to ensure that any building site didn’t reflect an over “American” emphasis.  Creative sign intuition from Pearce Signs directed the exterior appearance of  BOA’s new brand in a neutral white tone, accommodating any regional sensitivity to the standard BOA flagscape.

The Bank of America program utilised Pearce Signs’ regional resources for sign manufacturing and installation.  These resources implemented the program and brand standard with quality and consistency and delivered the complete program within 12 months and within budget terms.