Tesco

How we keep a major UK supermarket’s brand fresh by managing the maintenance, replenishment, and new concept development for over 100 sites annually.

Client: Tesco (Major UK supermarket chain)
Scale: Over 100 sites per year across all store formats
Requirement: Continuous UK-wide signage roll-out and replenishment that evolves with the corporate brand.
Solution: Proactive new concept development and material sampling to keep the brand fresh.
Delivery: Managed high-volume, long-term program for all external, internal, and wayfinding signage.
Result: Sustained long-term partnership built on quality maintenance and innovative concept development.

Key Stats

100+

sites per year

Overview

UK-wide roll out of new signage, replenishment of old corporate identity signage and concept development for new projects. Working across all store formats Tesco Extra, Tesco supermarkets, Tesco Express, Tesco Local.

Requirement

UK supermarket chain Tesco is one of our major ongoing clients, and we work with them across all their various store formats to ensure that their existing internal and external corporate identity signage continue to meet their needs, and evolves with their corporate brand identity.

External corporate identity signage covers everything from signs on their buildings, wayfinding signs around their car parks, in-store signage on everything from sectional delineators (Bakery, Cafe etc) to aisle descriptors, banners and window vinyls.

Our approach

UK design team to deliver signs that meet their exacting corporate brand guidelines.

Because we work across all store formats we produce an array of design styles but, critically, we see a key part of our role is to keep things fresh. This is why we’re always approaching them with ideas for new concept designs, samples of new materials or new ways of presenting their brand.

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