Adient

We maintained 100% brand consistency across 32 countries and 191 sites by using smart material choices to achieve global cost efficiency.

Client: Adient (World leader in automotive seating)
Scale: 191 sites across 32 countries.
Requirement: Execute a global rebrand with brand consistency while managing costs and accounting for local manufacturing constraints.
Solution: Recommended fibreglass for signage material as a cost-effective alternative to maintain high quality and finish standards globally.
Delivery: Developed new signage standards and prototypes to ensure quality consistency across the entire 32-country rollout.
Result: Successfully delivered global signage consistency across nearly 200 sites by using material knowledge to provide a high-quality, cost-effective solution.

Key Stats

191

sites

countries

Requirement

When Adient decided on a new global rebrand, Pearce was appointed to work alongside its design and project teams to develop consistent standards and guidelines, along with new prototypes to ensure global consistency and maintain control of costs.

Challenges

Given the global reach of the project, our design solutions had to take into account local manufacturing constraints to ensure consistency of quality and finish.

Solution

As part of the prototype development process, we recommended fibreglass as a more cost-effective solution for the material to be used to produce the signage.

Conclusion

This project is a good example of how our knowledge of materials can be used to help clients achieve more cost effective solutions, whilst still maintaining high standards of consistency and quality.

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