GE Aerospace

When a brand name changes worldwide, a seamless global brand implementation ensures your new identity is visible, consistent, and instantly recognisable everywhere.

  • Client: GE Aerospace, following the rebrand from GE Aviation.
  • Scale: Global rollout across sites in Asia-Pacific, Europe, and the Middle East within six months.
  • Scope: Site surveys, planning permissions, manufacturing, and installation of new signage.
  • Challenge: Deliver consistent quality and brand compliance across multiple international sites.
  • Approach: Locally manufactured signage managed under a unified global project framework.
  • Result: Smooth, on-time global brand implementation delivering clear, consistent identity

Overview

A great example of how a strategic decision on brand positioning leads to a major rethinking about a company’s global brand implementation.

When GE Aviation decided to change its name to GE Aerospace, to reflect the wider application of its products beyond mere aviation, the company needed to demonstrate this with a whole new corporate brand identity and company sign rollout.

Challenge

Working across various sites in the Asia Pacific region, Europe and the Middle East, we had a six month time frame for this ambitious rollout. As usual, this involved working across different time zones and with locally-based manufacturers to ensure consistent high quality with every company sign.

Solution

The project, commissioned by the Philadelphia Signs Company (who were responsible for the US sites), drew on our wealth of experience in design, logistics and global project management. This is where our global client portal comes into its own by enabling all key stakeholders and partners to have full transparency over the progress of each installation.

Following individual surveys across all 11 sites, we then embarked on corporate identity signage designs and engineering, along with securing local planning permissions, commissioning the manufacture and then project managing each installation.

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“Critical to every one of our company sign rollouts is consistency in every small detail – and an obsession with manufacturing excellence. Every sign is an expression of a company’s brand, and the values attached to it, and with GE Aerospace we really wanted to do justice to their new strategic vision and ambition.”

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