01 September, 2023
It was time to rebrand our company. And here’s why.
Creating a modern brand identity with a nod to 230 years of heritage.
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Creating a modern brand identity with a nod to 230 years of heritage.
Paul Shilling, Pearce Signs Group Managing Director, talks about why our company has invested in a new direction for our brand, including a new visual identity, website and marketing programme - all of which signals a new era in our evolution into a global force in signage and brand implementation.
As a business which has earned an international reputation through implementing some of the world’s most well known brands, it was vital that we approached the process with as much care, precision and attention as we would with our clients’ brands. As a brand, we had a lot of incredibly positive things to say about ourselves and it was time to put a creative framework in place which reflected our ongoing success.
The project is part of a wider initiative to consider how we can convey our history, experience and capabilities to our global market base as well as a great opportunity to include our employees in the journey which underpins our great working culture and our commitment to putting our people first.
We turned to a brand and digital agency based in West Yorkshire to help and guide us through the rebrand process.
Applied specialise in B2B brand, digital and marketing and are used to working with businesses with a global reach. They have designed and developed brands for companies across the world and have twice been winners of the International Visual Identity Awards.
Their Applied Brand Advantage™ programme gave us an opportunity to revisit and evaluate our fundamental values of leadership, stability, experience, sustainability and maturity and we were able to objectively explore how these values could be expressed and the possibilities for our business, our people and our clients.
Our portfolio of work which includes some of the most iconic brands of the 20th and 21st centuries, positions us as much more than a company which simply makes signs. We are entrusted with the guardianship of brand assets which have immense commercial value in the market and which also resonate with generations of people on an emotional level.
From the first illuminated Odeon cinema sign in Leicester Square and the UK’s first golden arches for McDonalds, to working with names such as Bank of America, UPS and BT, we continue to work at the forefront of our industry, on a global scale. The signs you see across cities in the UK, could be duplicated hundreds of times across the world.
So we knew our new identity had to be able to hold its own in this esteemed company.
Applied’s inspiration for the geometry of our new logo came, in fact, from our very first logo - created 271 years ago! We loved the idea of connecting our past and future in such a relevant and iconic way — with the graphic letter P now honouring the angle of the chevron in the 1791 coat of arms, and now with a subtle twist in its 3 dimensional representation of the built environment.
Our new brand identity is much stronger, has greater longevity and is designed to respond to the many applications required of a modern brand.
Led by Paul, the whole team at Pearce absolutely invested themselves in the Brand Advantage programme. Identifying and understanding with absolute clarity the edges of their brand meant we could explore exciting, new creative possibilities.
As a company that knows only too well the significance and purpose of corporate identities, and company signs, our new logo and all the various other supporting visual assets will now be rolled out across our buildings, as well as on our vehicle livery, corporate clothing and social media platforms.
We want everyone who encounters our brand to be inspired by what it stands for - a company with a proud heritage based on innovation and collaboration, and one with an obsessive attention to detail on the craft of company sign making.
We never take for granted that we are entrusted to help companies engage and connect with their customers and employees.