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RFU Twickenham

A technically challenging aerial banner installation on RFU Twickenham’s iconic London rugby stadium by Pearce Signs

A technically challenging aerial banner installation on RFU Twickenham’s iconic London rugby stadium

RFU sponsors British Airways wanted their sponsorship of RFU Twickenham to be seen by passengers using one of the busiest flight paths into one of the busiest airports in the world, on top of one of the most iconic of rugby stadiums.

Key Stats

2

jumbo jet length sponsor banners

1

iconic stadium

Pearce designed, engineering and installed two 2,254 sqm banners for British Airways at Twickenham.

Requirement

In a technically challenging project that was two years in the planning, we were appointed by RFU Twickenham to design, engineer and install 2 gigantic 2,254 sqm banners, each measuring just shy of 100m in length, 40m high above this iconic stadium.

Whilst not seen by rugby fans, the banners (each longer than a 747 jumbo jet) would be seen by an estimated 220,000 passengers a day.

Challenges

Although the design, using the British Airways logo was simple enough, the technical engineering aspects required us to assess a range of issues including fixings, excessive wind loadings and the additional weight bearings on the stadium roof.

CBRE, our client, and principal contractor on behalf of RFU Twickenham, undertook additional strengthening work in key areas of the roof structure to support these two gargantuan material banners.

A collaborative approach to deliver a technically ambitious project

Conclusion

A good example of our collaborative approach to working with a client on a technically ambitious project with significant safety and structural engineering issues, coupled with the additional considerations of working at height.

Watch our video to see the results of this ambitious project

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