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RFU Twickenham

A technically challenging aerial banner installation on RFU Twickenham’s iconic London rugby stadium by Pearce Signs

How expert engineering installed two jumbo-jet length sponsor banners on an iconic stadium roof, visible to 220,000 airline passengers daily.

  • Client: RFU Twickenham / British Airways (Sponsor)

  • Scale: Single iconic UK stadium (Twickenham)

  • Requirement: Design and install two 2,254 sqm aerial banners (each nearly 100m long) visible from a major London flight path.

  • Solution: Expert structural engineering to manage excessive wind loadings and additional weight on the stadium roof structure.

  • Delivery: Highly complex, two-year planning and installation project requiring extensive collaboration with principal contractors (CBRE).

  • Result: Successful, secure installation of two jumbo-jet length banners, achieving visibility to an estimated 220,000 airline passengers daily.

Key Stats

2

jumbo jet length sponsor banners

1

iconic stadium

Pearce designed, engineering and installed two 2,254 sqm banners for British Airways at Twickenham.

Overview

RFU sponsors British Airways wanted their sponsorship of RFU Twickenham to be seen by passengers using one of the busiest flight paths into one of the busiest airports in the world, on top of one of the most iconic of rugby stadiums.

Requirement

In a technically challenging project that was two years in the planning, we were appointed by RFU Twickenham to design, engineer and install 2 gigantic 2,254 sqm banners, each measuring just shy of 100m in length, 40m high above this iconic stadium.

Whilst not seen by rugby fans, the banners (each longer than a 747 jumbo jet) would be seen by an estimated 220,000 passengers a day.

Challenges

Although the design, using the British Airways logo was simple enough, the technical engineering aspects required us to assess a range of issues including fixings, excessive wind loadings and the additional weight bearings on the stadium roof.

CBRE, our client, and principal contractor on behalf of RFU Twickenham, undertook additional strengthening work in key areas of the roof structure to support these two gargantuan material banners.

A collaborative approach to deliver a technically ambitious project

Conclusion

A good example of our collaborative approach to working with a client on a technically ambitious project with significant safety and structural engineering issues, coupled with the additional considerations of working at height.

Watch our video to see the results of this ambitious project

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