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Superdrug

A decade-long partnership ensuring continuous, high-volume brand implementation and evolution across a major retailer's portfolio of three distinct UK and Ireland brands.

  • Client: Superdrug (UK cosmetics and healthcare retailer)

  • Scale: 50–60 sites per year across the UK & Ireland.

  • Requirement: Ongoing roll-out and maintenance of both internal and external signage across three distinct sister brands (Superdrug, Savers, The Perfume Shop).

  • Solution: Deployed diverse design styles and material portfolios to evolve signage across the three brands, ensuring cohesive brand implementation standards.

  • Delivery: Managed a high-volume, continuous UK and Ireland program that included complex retail elements like branded, in-store light boxes.

  • Result: Maintained a long-term client partnership since 2012 by continually refreshing and evolving the in-store brand experience.

Key Stats

50-60 sites

a year across UK & Ireland

Requirement

As a leading high street retailer, merchandising their vast array of products to their consumer audience is a major part of their in-store design environment. So a key part of our internal signage work also includes branded light boxes to showcase various products, such as perfumes, as well as all the essential signs to mark different parts of the store.

Solution

Working across their three different brands gives us the chance to deploy a range of distinctively different design styles, and to explore new ways of evolving their portfolio of signs.

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