ASDA

24-hour rebrand turnaround — proving speed, safety, and quality can coexist.

Client: ASDA – one of the UK’s leading supermarket brands
Scale: Nationwide rebrand of multiple petrol-station forecourts after Co-op acquisition
Scope: Complete signage and brand conversion across canopies and stores
Challenge: Rebrand each site within 24 hours, maintaining operations in high-risk, weather-affected environments
Approach: Specialist teams, fast-track project management, and uncompromising safety standards
Result: High-quality rebrand delivered on time and on brand — with minimal downtime and exceptional client feedback

Overview

ASDA is one of the UK’s leading supermarket chains and, like many supermarkets, also has a significant estate of petrol stations with associated forecourt shops.

Working in partnership with Gleneagles Project Services, our challenge was to produce a rapid turnaround across multiple petrol station locations in England, Wales and Northern Ireland, with each one taking no more than 24 hours to complete.

Acquired from the previous incumbents the Co-op, each installation would see a transformation to ASDA’s distinctive green, to both the station canopy and the accompanying forecourt store.

See how we transformed the Co-op petrol station into an ASDA Express

Challenge

This particular run of installations occurred during the autumn which meant that, in addition to working at high access on each petrol canopy, we had to contend with short daylight hours, dark evenings and inclement weather - typically high winds and heavy rain.

Petrol stations are, by their very nature, essential service points for motorists - so operational downtime needed to be kept to an absolute minimum. Also, given the highly flammable nature of fuel, they represent significant risks in terms of health and safety - which meant we had to restrict public access. This is easier said than done when members of the public try to gain access to an ATM or the Express Shop for essential items.

Pearce worked in partnership with Gleneagles Project Services to deliver this ASDA rebrand project

Solution

Our reputation and experience in sign-making and site surveying provided reassurance to our client that we could be trusted to deliver this programme of rapid installations.

These attributes, combined with our technical expertise, project management and communications skills, ensured we delivered a consistently excellent installation to every site - without compromising safety or quality.

Sign-making and site surveys are integral to a rebrand programme

Gleneagles Project Services

“We're absolutely thrilled to be collaborating with Pearce Signs on this extensive ASDA petrol station project! Our partnership has been instrumental in ensuring a swift brand activation and minimal operational downtime. The GPS team is excited for the continued success ahead!”

Extensive ASDA petrol station rebrand project delivered by Pearce Signs

Related Case Studies

Entain

The six-week, confidential global brand implementation that successfully delivered the complete launch identity across four continents ahead of a major corporate announcement.