Johnson Controls

We successfully executed a multi-phase global brand implementation across 461 sites, resolving major illumination defects to restore the aesthetic integrity of the brand.

Client: Johnson Controls
Scale: 461 locations across 37 countries.
Requirement: Multi-phase global brand relaunch to fix poor signage illumination and aesthetics.
Solution: Developed new technical and aesthetic standards for global brand implementation.
Delivery: Managed the global rollout, including challenging high-access installation projects.
Result: Successful global rebrand that significantly improved brand visibility and integrity worldwide.

Key Stats

461

locations

countries

phase programme

New corporate identity implemented globally for Johnson Controls by Pearce Signs.

Solution

This is a good example of how and why Pearce was chosen for a global re-brand on an epic scale for a company which took the opportunity for a new corporate identity to resolve issues with its dull and non-visually appealing signage.

Having recognised that they had major issues with the look and visibility of their signs and logo, our team of designers and engineers worked in close collaboration with the design team at Johnson Controls to develop new standards and recommend corrections to proposed designs covering both locational and totem signage.

Given our wealth of experience in illuminated signs, we were also able to provide them with a robust technical solution to their unresolved illumination issues which had been compromising the integrity of their previous brand identity.

This subsequently enabled us to conduct a thorough review in the US, Europe and China to ensure that the design, manufacture and brand design were of a consistent high standard across their global estate.

Challenges

One of the additional challenges we encountered were the quick turnaround, high profile locations, some of which involved several high rise locations.

High access installation is another Pearce Signs specialism, coupled with the agility of our project management and manufacturing teams to work at speed and scale to ensure a consistently high standard of installation.

Conclusion

We’re delighted that this challenging project showed how we could provide value added solutions to a client that recognised their brand identity and signage suffered from technical issues that also compromised the aesthetics of its brand.

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When your brand rollout spans 450 sites in 60 countries, true global brand implementation means combining exceptional project management, local-team collaboration and sustainability by design.