Lear Corporation

We successfully managed the global brand implementation and site integration across 12 international locations in a challenging 90-day post-acquisition window.

Client: Lear Corporation
Scale: 12 international sites.
Requirement: Rapid global rebrand after a corporate acquisition of Grupo Antolin sites.
Solution: Detailed site audit and brand books for cohesive global brand implementation.
Delivery: Rapid 3-month global program despite complex local regulations.
Result: Successful, time-constrained rapid brand roll-out across multiple countries.

Key Stats

international sites

month programme

External and internal signage and wayfinding - Pearce Signs

Solution

Given the challenging time-frame, our first job was to undertake a detailed survey and audit of all twelve sites to understand the scale of the project.

We then devised brand books which took into consideration available facilities and local requirements. With this type of project, consistency and quality are paramount, as well as a detailed understanding of local regulations, and the logistics required to deliver the project on time, and within budget.

Challenges

The Morocco location was particularly challenging due to the very specific permit constraints for the site, which needed careful planning at the very outset of the project.

Outcome

Using our partner network and our own resources we were able to deliver against a challenging time-frame.

This project drew on our wealth of experience delivering a rapid brand rollout in a range of different countries, where our knowledge of logistics and the potential pitfalls of local regulations enabled us to exceed our client’s expectations..

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