Motorparks

The 3-month corporate signage challenge that proved rapid, sustainable brand implementation and immediately earned two contract extensions.

  • Client: Motorparks (Car Dealership Group)
  • Scale: Initial contract for new corporate signage across 5 geographically dispersed, fully operational retail sites.
  • Requirement: Translate a distinctive new brand identity, centered around the ‘Drive to Net Zero’ sustainability mission, into physical signage while delivering clear value for money.
  • Solution: Provided a consultative, value-engineered design solution that established new, sustainable corporate signage standards reflecting the net-zero brand focus.
  • Delivery: Managed the full brand implementation roll-out across all 5 live retail environments under a very tight 3-month timeframe.
  • Result: The success of the trial sites led directly to two immediate, subsequent contract commissions (Bury and Canterbury) in 2024.

Overview

Motorparks aims to be a car dealership with a difference, as you can see from its hotel lobby-like showrooms and distinctive brand styling. They’re also on a mission to be net zero and achieve sustainability on every car they sell – hence their strapline ‘Drive to Net Zero’. And it’s within this context that we were tasked to prove our credentials with new corporate signage in an initial 5 site contract.

Challenge

The company has big expansion ambitions, so a key focus of this commission was to come up with a design and value engineering solution that demonstrated our approach to sustainability and value for money.

At the same time, given a very tight 3 month time frame, we needed to demonstrate to the client how this could be rolled out across a geographically dispersed selection of outlets in Warrington, Oldham, Ashford, Chelmsford and Preston.

Solution

Working for main contractor Vanguard Contracts our first objective was to present how their new brand identity and corporate signage would look across the five sites earmarked for the initial re-brand. Because time was of the essence we presented mock ups in person to their management team along with CGI renderings to show the longer term development of our ideas.

Also, because all sites were fully operational ‘live’ retail environments, we had to adhere to the usual very stringent health and safety protocols.

Result

The success of these trial sites has led to two further commissions for Bury and Canterbury in 2024.

This is a great example of how both our consultative approach, and the proven Pearce approach to brand implementation play an important role in building trust – and how sustainability is of increasing importance to all our clients.

The client’s feedback speaks for itself:

“

“We’ve created a brand, identity and showrooms that reflect our core values as a car retailer that is aiming for net zero. The Pearce team has really excelled and created signage standards that are visually striking, offering ideas and bringing the brand to life in the physical form. A great team effort under challenging timescales.”

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