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DXC Technology

A global rebrand for DXC within a 50 week time frame

The epic 50-week global brand implementation that successfully completed a high-quality identity transfer for 149 sites across 46 countries following a major name change.

  • Client: DXC Technology (Rebranding from HP)

  • Scale: 149 locations across 46 countries.

  • Requirement: Complete global rebrand and site identity transfer within an ambitious timeframe.

  • Solution: Comprehensive project management, including site surveys, design intent mapping, and developing construction drawings for cohesive global brand implementation.

  • Delivery: Managed the entire process (manufacturing, installation, patch, and repair) across 46 countries in a demanding 50-week timeframe.

  • Result: Successful, high-quality global identity rebrand achieved seamlessly and consistently.

Key Stats

149

locations

46

countries

Signage manufacture, installation and patch and repair work across all 149 locations in 46 countries

Challenge

When companies undergo a major re-brand that involves a complete change of name, the challenge is all the more greater, particularly as it involves working from scratch to a whole new set of brand design guidelines and site protocols.

Solution

The scope of this global rebrand was epic in scale with a demanding time-frame in which to complete the entire project. Our team worked with DXC on site surveys, mapping out the design intent, working through the family sign development.

We then moved on to detailed construction drawings, then the first articles, brand books and permits. From here we progressed to manufacturing, installation and patch and repair work across all 149 locations in 46 countries - delivering the same high standard of quality and consistency in both manufacture and installation.

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