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Confidential rebrand of QVC to Entain by Pearce

Confidential rebrand of major consumer brand

Ahead of a major re-branding announcement, Pearce was approached by GVC Group to work on “Project Sunrise”, a confidential rebranding of QVC to Entain.

Site surveys, designs from initial concept drawings, manufacture and installation of new signage


Because this was a partial re-brand ahead of a much larger project, our brief was to survey and re-sign high profile sites in London, Gibraltar, Vienna and Manila - giving us just six weeks from the initial contact to carry out site surveys, prepare designs from initial concept drawings, manufacture and install new signage. These ranged from internally illuminated logos with purple LED lighting to large format wall graphics at each of the pre-launch locations.


Working in close collaboration with Entain we were able to rapidly understand their mission and objectives, and transform their design vision into workable solutions.

Following the initial pre-launch reveal, we subsequently worked on the remaining locations, including Barcelona, Rome, Tel Aviv and Brisbane.


  • London
  • Gibraltar
  • Vienna
  • Manila
  • Barcelona
  • Milan
  • Rome
  • Tel Aviv
  • Brisbane
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