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Entain

Confidential rebrand of QVC to Entain by Pearce

The six-week, confidential global brand implementation that successfully delivered the complete launch identity across four continents ahead of a major corporate announcement.

  • Client: Entain (Confidential rebrand from GVC Group/QVC)

  • Scale: High-profile sites in major international cities (London, Gibraltar, Vienna, Manila, etc.).

  • Requirement: Confidential, partial re-brand ahead of a larger project, requiring rapid global brand implementation at pre-launch locations.

  • Solution: Close collaboration to rapidly transform design vision into workable solutions.

  • Delivery: Managed site surveys, design, manufacture, and installation across multiple continents within a demanding six-week timeframe.

  • Result: Successful, high-quality execution of a confidential, rapid global rebrand ahead of the major corporate announcement.

Site surveys, designs from initial concept drawings, manufacture and installation of new signage

Requirement

Because this was a partial re-brand ahead of a much larger project, our brief was to survey and re-sign high profile sites in London, Gibraltar, Vienna and Manila - giving us just six weeks from the initial contact to carry out site surveys, prepare designs from initial concept drawings, manufacture and install new signage. These ranged from internally illuminated logos with purple LED lighting to large format wall graphics at each of the pre-launch locations.

Solution

Working in close collaboration with Entain we were able to rapidly understand their mission and objectives, and transform their design vision into workable solutions.

Following the initial pre-launch reveal, we subsequently worked on the remaining locations, including Barcelona, Rome, Tel Aviv and Brisbane.

Locations

  • London
  • Gibraltar
  • Vienna
  • Manila
  • Barcelona
  • Milan
  • Rome
  • Tel Aviv
  • Brisbane

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