SLB

When your brand rollout spans 450 sites in 60 countries, true global brand implementation means combining exceptional project management, local-team collaboration and sustainability by design.

  • Client: SLB (formerly Schlumberger) undertaking a full-scale global rebrand to a tech-led, sustainable identity.
  • Scale: ~450 locations across 60 countries.
  • Requirement: Convey global reach and innovation, while embedding sustainability into signage materials.
  • Solution: Use of closed-loop materials and carbon-modelling of signage to minimise environmental impact.
  • Delivery: A centrally-managed global brand implementation programme, working alongside SLB’s local teams across time zones.
  • Outcome: A consistent, high-quality worldwide brand rollout combining sustainability, engineering and installation across a major global estate.

Overview

SLB (formerly Schlumberger) is a global technology company focused on devising innovative tech solutions that help reduce industry’s carbon footprint. Deploying science, engineering and digital expertise to a global portfolio of sustainable energy generation initiatives, what SLB does is big, ambitious and important.

As a global brand implementation business with our own ambitious sustainability agenda, what SLB is doing really resonates with us.

So the opportunity to work on their global corporate rebranding from Schlumberger to SLB was as exciting as it was challenging.

Requirement

Through their new corporate brand identity, SLB wanted to convey themselves as a tech-led innovations business with global reach and impact. Given the heritage of the business, they have developed a far reaching global estate: 450 locations across 60 countries.

Not surprisingly, given their ambitious remit, a key factor to this global corporate identity signage rollout programme was the use of sustainable materials. This is an area of innovation that we’ve already delivered on with clients such as NatWest

 

Solution

For SLB, our portfolio of signs for different external and internal parts of their global network of offices and R & D facilities were created from closed loop materials which is a process whereby we look at the future recycling potential and repurposing of the signage that we make. On this project we also used carbon modelling to evaluate the impact of the materials that we specified.

Working to the standards set by SLB, and within the framework of their new corporate brand guidelines, this global reach implementation project was overseen by our own project management office, working in collaboration with SLB’s locally placed facilities management teams.

Bringing a wealth of expertise to a major global project

This is a great example of how we can use our multidisciplinary expertise to plan, oversee and implement a multi-faceted global brand activation project where innovations around sustainability are part of our standard remit to deliver consistently high quality installations on every site. To do this, we brought to the table our proven expertise in the following areas:

  • Project management
  • Engineering design
  • Site surveys
  • Brand books for site design schemes
  • Locally based manufacturing (from our global production networks)
  • International logistics
  • Site installation
  • Health & safety

Discover more

To understand how we achieve consistent quality and deliver against ambitious timeframes, across multiple time zones read our recent blog on the subject.

And the sustainability section on our website is just the start of a much bigger narrative and piece of strategic work that we’re doing in this area.

Planning a global brand implementation project? Then why not start a conversation. Call us on 0115 940 9620. 

Winners of the Sustainability in Signage category at this year’s Sign & Wrap Awards.

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